Celebrating Jennifer Simpson — The Voice Behind JoeWelder.com & CarmenElectrode.com
Back in 2009, Jennifer Simpson, a marketing professional at Arc-Zone.com, was recognized by the American Welding Society (AWS) with the Image of Welding Award for her extraordinary work promoting the welding industry. In their press release, AWS mistakenly listed her as Jennifer McCall — but those who worked with her know the real name and the real story behind the woman who helped shape Arc-Zone’s voice online.
Building the Image of Welding, One Story at a Time
Jennifer played a vital role in developing two of Arc-Zone’s groundbreaking blogs:
https://joewelder.com/ and https://carmenelectrode.com/.
Through these platforms, she brought welding culture to life — sharing stories of welders from all walks of life, featuring women in the trade, and highlighting unique fabrication projects. Her work helped “chip away at stereotypes” and show the skill, creativity, and pride behind every weld.
A Lasting Impact on Arc-Zone and the Welding Community
Under Jennifer’s direction, Arc-Zone’s blogs grew to over 130,000 views in 2008, connecting welders around the world and positioning Arc-Zone as a pioneer in digital storytelling for the welding industry. Her passion for showcasing welders as artists and innovators continues to inspire our content team today.
Honoring Her Legacy
Jennifer’s voice continues to guide the spirit of Arc-Zone’s storytelling — authentic, human, and rooted in community. She had a rare gift for finding meaning in the everyday work of welders, makers, and dreamers — transforming simple stories into powerful reminders of craftsmanship, connection, and pride.
Her influence can still be felt in every word we share and every story we tell. Jennifer helped shape not just our message, but our mission — to celebrate the people behind the torch and the art within the trade.
Jennifer Simpson was more than a writer; she was a storyteller, an artist, and an advocate for creativity in all forms. Through her work with Talk Story Publishing, Dime Stories International, and countless community projects, she gave others a platform to be heard. She believed that stories have the power to build bridges, inspire action, and remind us what truly matters.
We remain deeply grateful for the light Jennifer brought into our world. Her words live on — continuing to inspire, connect, and remind us to always tell the stories that deserve to be heard.
